Hashtag Cheat Sheet

  If you spend time on Facebook, Instagram, Twitter or other social media sites, you’ve likely seen the “#” symbol used in a post or tweet. Known as a hashtag, this symbol is actually a powerful tool that can help you extend your marketing reach and increase engagement with your audience. Yet I’ve discovered that many of my clients and Read more »

8 Headline Types You Need to Know

Do you ever struggle to write compelling headlines? Ones that will grab attention, pull in prospects and get them to read on? If so, you’re not alone. Many of us—yes, even writers like me—get stuck from time to time. Luckily, there’s a way to get unstuck. The list below outlines eight basic headline types that have Read more »

What Hairdryers Have to Do with Your Marketing

Have you ever seen the 1980s Mel Brooks’ movie “Spaceballs”? Judging by the title, you can probably guess it wasn’t nominated for an Oscar. But it does have a scene that has always stuck with me because it’s a funny example of non-essentialism. In it, the hero Lonestar (Bill Pullman) and his sidekick, Barf (John Candy), Read more »

Why Your Headlines Aren’t Working

You’ve spent hours writing a brilliant landing page about your company’s new product. Now you’re ready to go live so your soon-to-be adoring prospects can learn all about it. But, wait. You forgot the headline. To remedy this, you spend 30 seconds thinking one up, then slap it at the top of your landing page. Read more »