If you spend time on Facebook, Instagram, Twitter or other social media sites, you've likely seen the "#" symbol used in a post or tweet. Known as a hashtag, this symbol is actually a powerful tool that can help you extend your marketing reach and ...
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When we speak or write, our brains process words quicker if they are uniform in structure. Using parallel construction makes understanding the content much easier. Let’s take a look at how this works. Read this sentence out loud: A successful ...
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Do you ever struggle to write compelling headlines? Ones that will grab attention, pull in prospects and get them to read on? If so, you’re not alone. Many of us—yes, even writers like me—get stuck from time to time. Luckily, ...
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Do you know when to use “less” versus “fewer”? Since their meanings are similar, it can be tricky. Here's a simple way to help you remember. “Less” is used with mass nouns or nouns that deal with a volume or an amount ...
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Have you ever seen the 1980s Mel Brooks’ movie “Spaceballs”? Judging by the title, you can probably guess it wasn’t nominated for an Oscar. But it does have a scene that has always stuck with me because it’s a funny example ...
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You’ve spent hours writing a brilliant landing page about your company’s new product. Now you’re ready to go live so your soon-to-be adoring prospects can learn all about it. But, wait. You forgot the headline. To remedy this, you spend ...
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Does this marketing scenario sound familiar? You send out a customer email, hoping to boost sales of your newest product. Instead, you get little to no response. What went wrong? Many marketers make errors in their copy that affect sales, ...
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