Kristen Guy Copywriting


Welcome Email, WSK page 1
Welcome Email, WSK page 2

Welcome Email - eLearning

Objective: Congratulate customer for making smart purchase and get him or her excited about starting the program.


Welcome Email 1


From: Rebecca Matter, AWAI

Subject line: Welcome to The Writer’s Starter Kit!

Preview text: How to get started …



Congratulations! Your chances of launching a profitable writing business just skyrocketed.

With The Writer’s Starter Kit, you now have everything you need to go from aspiring writer to working pro in record time.

And once you’re open for business … armed with all the proven strategies, tools and templates you need to succeed …

You’ll have a massive pool of potential clients to choose from — 30.7 million in the U.S. alone. Each one needing your help to get their message out.

Just follow the simple steps outlined in The Writer’s Starter Kit over the next few days …

And you’ll be on your way to living the writer’s life …

Where a single project can earn you $1,000 … $2,000 … or more.

Let’s dive in!

How to get started

To get the most out of the program, start at the beginning and work through each step in order. Here’s the path I recommend you follow:

What to do if you have questions

If you have any questions along the way, our Member Success Team is ready to help. They’re available between 8:30 a.m. – 5:00 p.m. EST Mon-Fri. Here’s how to contact them:

Call: 866-879-2924 (Toll Free)

Live Chat: Click here to chat >>

Email: Click here to email >>

Again, congratulations on your decision to invest in The Writer’s Starter Kit. Jump in and have fun as you start living the writer’s life!


To your success,


Rebecca Matter

President, AWAI


Welcome Email 2


From: Rebecca Matter, AWAI

Subject line: [Writer’s Starter Kit] Your bonus content awaits …

Preview text: Special reports, webinars and more



I hope you’re enjoying The Writer’s Starter Kit content so far!

Have you watched the Welcome video yet? Taken the self-assessment test? Printed out the checklist?

Don’t worry if you haven’t. Just take one step at a time and, before you know it, you’ll be celebrating the launch of your writing career.

In the meantime, I want to remind you about the bonus materials that come with this program.

Your bonus content

These valuable resources will help you reach your goals faster. They offer proven business strategies, insider tips and mental inspiration from some of today’s most successful writers.

You’ll find them in the “Bonus” section on your program page. Or you can check them out below …

These eight bonuses will help you dive even deeper into the world of writing. After reading them, you’ll be well-prepared to take on your new adventure as a professional writer.

If you have any questions — or just want to share your progress — as you work through The Writer’s Starter Kit, feel free to reach out to me directly.

I’m looking forward to hearing about your business launch VERY soon!


To your success,


Rebecca Matter

President, AWAI


*Note: Project was not published, but provides a representation of my writing ability.

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