Kristen Guy Copywriting


Email, Knuth Golf page 1
Email, Knuth Golf page 2

Sales Letter - Sports & Fitness

Objective: Persuade prospects to click on link.


Subject line: “The longest club you’ve never heard of…”

Hi there!

It’s Dean Knuth from Knuth Golf. Ever wish you could hit your driver as long and straight as the Tour pros? I know I have.

Sadly, most of us just don’t have the super-fast swing speeds of the elite players…or their ability to hit the ball in the center of the face.

Yet wouldn’t it be nice to enjoy the game more by driving it consistently off the tee?

Well, now you can…without taking hours of lessons or buying expensive training aids.

All you have to do is add one club to your bag.

Say hello to the High Heat Driver, named the…


The High Heat Driver is helping amateurs hit longer, straighter drives…even on shots that miss the sweet spot.

It’s all thanks to a much deeper and lower center of gravity and a hotter face that deliver greater forgiveness, accuracy and, ultimately, more distance. And its performance has been proven by Golf Laboratories, the world’s leading independent testing facility, and overwhelming customer satisfaction.

Whether you’re a beginning golfer with a high handicap or someone in the single digits who’s been playing for years…you’ll get the ball airborne easier and achieve more distance with accuracy on off-center hits.

But you don’t have to take my word for it…

…just listen to what people like Gary Van Sickle at SI…or golfers like you have to say…

…then see for yourself what it’s like to “Play With Heat.” After all, since the High Heat

Driver can really help you enjoy the game of golf more, isn’t it worth a look?

Learn more at

To longer, straighter drives,


P.S. So why should you listen to me?

Well, I’ve been an inventor of technology my whole adult life, and a passionate player and promoter of amateur golf for more than 40 years. I spent 16 of those at the United States Golf Association where I was a senior director. While there, I earned the moniker the “Pope of Slope” for inventing and introducing the USGA Course Rating and Slope Rating Systems to golf courses throughout the U.S. and abroad. I also spent the last 14 years studying driver technology, and have been issued multiple U.S. patents for driver inventions.

So when I say our High Heat clubs can improve your game, I feel confident I know what I’m talking about.

In fact, I’m so confident it will improve your performance and help you enjoy the game more, I offer a 30-day money back guarantee. If you’re not happy with your High Heat Driver for any reason, just return it…no questions asked.

Easy, right? You’ve got nothing to lose and everything to gain…guaranteed.

Visit us at

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